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  • In today's newsletter, we'll explore the latest developments in augmented and virtual reality, focusing on:

In today's newsletter, we'll explore the latest developments in augmented and virtual reality, focusing on:

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Vision AR Insights
November 14, 2024

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Reading Time: 1 min and 40 sec

Hi friends , welcome back.

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In today's newsletter, we'll explore the latest developments in augmented and virtual reality, focusing on:

  1. Meta's Early Black Friday Deals on Meta Quest 3

  2. Google's Play Store Updates for AR/VR Headsets

  3. Apple's Vision Pro App Development Challenges

  4. Meta's Vision for AI-Powered Orion Glasses

Let's dive into these exciting updates!

💸 Meta's Early Black Friday Deals on Meta Quest 3

With Black Friday 2024 approaching on November 29, Meta has introduced significant early-bird discounts on the Meta Quest 3 VR headset, offering savings of up to £150.

This promotion makes the advanced VR device more accessible to a broader audience. Additionally, the budget-friendly Meta Quest 3S, an entry-level version, promises similar features at a lower cost.

Major retailers like Amazon, Argos, Very, and John Lewis are expected to participate in these discounts.

🛒 Google's Play Store Prepares for AR/VR Headsets

Recent code discoveries suggest that Google is updating its Play Store to support AR/VR headsets.

This includes graphics representing headsets and references to XR devices within the app store.

While Google no longer sells its own headsets, it remains active in the AR/VR space through various partnerships and projects, including collaborations for Samsung's mixed-reality smart glasses and Magic Leap.

🍏 Apple's Vision Pro Faces Challenges in App Development

Apple's Vision Pro headset is encountering difficulties in attracting major app developers, leading to a slower-than-expected expansion of its app ecosystem.

Since its January launch, the release of new apps has decreased, with only 10 new apps introduced in September compared to hundreds in the initial months.

Developers cite high development costs and competition from Meta's more affordable Quest 3S as significant hurdles.

👓 Meta's Vision for an AI-Powered Future with Orion Glasses

Meta's Chief Technology Officer, Andrew Bosworth, envisions a future where traditional devices like smartphones are replaced by advanced wearable technology such as the Orion holographic AI glasses.

Demonstrated at Meta Connect 2024, the Orion glasses have been in development for over a decade and offer augmented reality experiences controlled by hand, eye tracking, and neural interfaces via a wristband.

This technology could negate the need for physical electronics like TVs, offering virtual alternatives at drastically lower costs.